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BRAND IDENTITY. PRINT PUBLICATIONS. DIGITAL ASSETS. SIGNAGE & WAYFINDING. UI & UX. PHOTO EDITS & COLOUR GRADING. ILLUSTRATION. BOOKS. POSTERS. PACKAGING. FLYERS. BUSINESS CARDS. MENUS. LABELS. TAGS. ALBUMS. BILLBOARDS. 

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Date: 2021-Current
Client: The Great Glenorchy Alpine Base Camp
Description: Digital Collage w/ Scanned Imagery


The Great Glenorchy Alpine Base Camp is an adventure tourism business that offers accommodation and bespoke wilderness experiences in the UNESCO South Western NZ World Heritage area. — While establishing their first adventure packages, Base Camp recognised a need to advertise them before any imagery was available — and with the available stock images unable to capture the relevant activities, I was tasked with finding a solution.

As a result, I suggested an original artwork for each adventure, deciding on a series of digital collages generated from an archive of old magazines I had compiled. — Using scanned ‘found imagery’ enabled us to include high-quality photography while preventing copyright infringements (and saving us the expense of purchasing a suite of stock imagery). Another advantage of this approach was that it allowed for relatively short turnaround times, this being useful considering the volume of artwork to be made and the ongoing nature of this brief.

Technical advantages aside, the visual qualities of these collages proved successful in their ability to communicate a sense of informality, simplicity, and fun — and appeal to the nostalgia of a more simple time — consistent with the brand pathos and their want to encourage an increasingly digital world to embrace the simple pleasures of the outdoors.




Date: 2022-Current
Client: Ladybell
Description: Brand Identitity

Ladybell is a small local lifestyle brand, specialising in high-quality merino and knitwear, with their first batch of products in the manufacturing stage.




Date: 2022
Client: Out of Touch
Description: Event Identity

Out of Touch was a multi-disciplinary art exhibition by a collective of young artists and fashion designers, showing textile works, paintings and interactive pieces. My role in this was to create their brand identity, resulting in the production of a website, instagram page — a suite of print publications, including flyers, posters, brochures, and price sheets. As well as vinyl lettering for the interactive components.

A highlight of this project was the opportunity to make use of the fashion designer's knowledge of textile processes, leading to the idea of printing onto fabric via heat-sublimation. This technique was used to create small souvenir prints and a large wall banner at the entrance — proving a useful way to echo the materiality of the exhibited textile works (and catch people's attention).




Date: 2021
Client: The Great Glenorchy Alpine Base Camp
Description: Signage & Wayfinding

The Great Glenorchy Alpine Base Camp has 14 huts for guest accommodation and a communal building housing the shared ammenities. This project was a response to a need for wayfinding signage and a system to label the huts. The design was informed by the wood routed signs of the region’s hiking trails, featuring simple, bold, round, and friendly typography.